Why Olympus Is Not Going Full Frame

I have received quite a number of comments and feedback especially at my YouTube videos as well as in my recent articles here, with some of you commenting that if Olympus is to survive the current camera sales thunderstorm, one of the viable solution is for them to go full frame. While I am excited with the idea of Olympus making full frame cameras, being an Olympus photographer, ex-employee, and an ex-engineer looking at the whole situation through realistic filter, I strongly believe full frame is not the answer for Olympus at this point of time. I made a video to explore the reasons why it is not the best option for Olympus moving forward, and why staying committed to the current maturing Micro Four Thirds system is the better strategy. 
Kindly take note that I do not represent Olympus in sharing any of my opinion, and I am not doing this to defend Olympus, or with intention of bashing any other brands. I am a photographer, a camera lover and there will be no bashing or negativity toward any camera or products in the industry. 
If you are not the video watching kind of person, here is a very short summary of my points discussed, explaining reasons why Olympus will not consider going full frame. 
1) Maintaining balanced size and weight for both camera and lens combo
2) Larger image sensor is not the solution
3) Entering full frame war is not a good strategy, and is a losing battle
4) Olympus should focus on pushing imaging innovation and technological boundaries
Olympus had a vision when they started the Four Thirds format, they knew to achieve the optimum size and weight balance for camera + lens combo, the best format was the Four Thirds sensor format. They have stayed committed to this format and philosophy all this time, and honestly it is a good strategy, knowing that it will be an impossible battle to collide head on against the big players such as Canon and Sony who, not in secret have infinitely more funds to burn for R&D and marketing. Olympus strives to provide alternative products that are portable and compact, yet at the same time delivering professional grade performance and results, and they have not been complacent in pushing innovations and technological boundaries in their product development. Therefore, instead of fighting a losing battle by entering the full frame market, I strongly believe Micro Four Thirds has a strong footing and is a great alternative, which honestly is more than sufficient for most photographers who don’t shoot in the most extreme conditions. 
I am not saying that I do not want to see improvements from Olympus, it is quite the opposite. By committing to the Micro Four Thirds format, knowing well the technical restrictions of the smaller image sensor size, Olympus will need to work doubly hard to come up with advancement in their camera innovations to appeal to mass consumers. They are indeed heading the right direction with the improvement of groundbreaking shooting features that greatly benefit real world photography such as the 5-Axis Image Stabilization, Hand-Held High Res Mode, and computational deep learning focus tracking as seen in the E-M1X. I hope Olympus will surprise us more with new features and continue to push what the smaller camera system can achieve, and I am sure we will find out sooner rather than later. 
So what are your thoughts? Do you think the only answer is for Olympus to go full frame? Do you think Micro Four Thirds has a place in the camera market in the future? Share your thoughts!

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